Background:

Gloria Jean’s was an Australian iconic brand that was looking to innovate and re-invigorate to compete in a fiercely competitive coffee market.

It was further looking for innovative concepts that would re-define Gloria Jean’s as the leading coffee experts and segment its positioning as the most loved Coffee Shop across the world.

With an International footprint of circa 800+ stores across the globe and continued international growth on the agenda. The brief was to deliver a 3-5 year growth strategy with a clear road-map to success.

Strategy:

A 3-5 Year Growth strategy was delivered in conjunction with partners, comprising of:

  • Comprehensive Research + Insight including:
    • AUS + NZ Market Tour visiting 79 cafes in 3 days
    • International + Domestic Consumer Research
    • Macro + Competitive Analysis
    • Consumer data mapping
    • Sales Analysis
    • Franchisee Engagement
  • Brand DNA Review
  • Evaluation of category management performance
  • Innovation Ideation
  • Development of Strategies + Tactics
  • Prioritised opportunities for growth
  • Timeline and budget to achieve

Results:

The 3-5 year growth strategy delivered a comprehensive and forward focused growth strategy to grow sales and expand the Gloria Jean’s brand footprint through different formats.

It further provided strong direction and guidance into the development of New Gloria Jean’s Store of the future domestically and across the globe soon to be launched.