Background:

After VIBE26 commissioned Retail Food Group’s first ever hybrid brand model.

An over-arching look + feel of the 3 brands was required to promote the overall RFG Café offer in market.

Strategy:

To develop a creative platform that respected the individual brands style guides that gave it its own unique identity.

The brand strategy leveraged off its iconic colours and premium positioning through a templated style guide that oozed excitement and drove significant appetite appeal for this brand new offer.

Results:

A highly engaging brand retail campaign that drove instant brand recognition and footfall.

The marketing material was developed and used across POS, digital, social, POS, letterbox’s, outdoor media and other with great success.